Strategy - Tourism Commission

Tourism Strategy

Hong Kong’s tourism policies are set out in the Development Blueprint for Hong Kong’s Tourism Industry promulgated in 2017. The Blueprint has four development strategies that aim to:

Develop a diversified portfolio of visitor source markets for Hong Kong, with a focus on attracting high value-added overnight visitors;
Nurture and develop tourism products and initiatives with local and international characteristics, including cultural tourism, heritage tourism, green tourism, and creative tourism; and to consolidate and enhance Hong Kong’s status as a travel destination for MICE tourism, regional cruise hub, and Events Capital of Asia;
Develop smart tourism; and
Upgrade the service quality of the tourism industry and encourage the trade in adopting good trade practices.

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The Culture and Tourism Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area

On 30 December 2020, the Ministry of Culture and Tourism, the Office of the Leading Group for the Development of the Guangdong-Hong Kong-Macao Greater Bay Area and the People's Government of Guangdong Province jointly promulgated the Culture and Tourism Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area (the Plan) (Chinese only). The Plan sets out the directions guiding the overall culture and tourism development of the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) and guides the development of the Greater Bay Area into an exchange hub for culture of the East and the West and a world-class tourism destination. It also helps strengthen the positions of Hong Kong as an international cultural metropolis and an international tourism hub.

Please click here for details (Chinese only).