The Government conducted a public consultation on the review of the operation and regulatory framework of Hong Kong’s travel industry in 2011. Having duly considered the views gathered, the Government decided to set up the Travel Industry Authority and formulate a new piece of legislation. A comprehensive licensing regime for travel agents, tourist guides and tour escorts would be put in place to regulate Hong Kong’s travel industry in a holistic manner, with a view to enhancing the quality and promoting a healthy long-term development of the industry.