26 Nathan Road is situated at the heart of Tsim Sha Tsui, which is a commercial core, cultural spot and tourist attraction in the city. Sitting next to noted five-star hotels, high-end restaurants and large-scale shopping malls, the tower enjoys a convenient transportation network with easy access to road-based transport as well as railway and ferry service.
Comprising offices and a shopping arcade, 26 Nathan Road offers a panorama of Victoria Harbour. The tower can display a variety of words and images with its rooftop neon sign and animated LED lighting on the curtain wall, making it a major landmark in Kowloon.