38 Connaught Road West (LED screen) (Advertiser: LEAD Capital) – is located atop Talon Tower. The building is a typical commercial and residential complex with the prefect geographical location just adjacent to Western City and Shun Tak Centre in the heart of Sheung Wan and is only minutes of walking distance to the Hong Kong-Macao Ferry Terminal. The Hong Kong-Macao Ferry Terminal is an important land and sea transportation hub which provides major transportation routes between Hong Kong, Macau and major cities in the Greater Bay Area of Guangdong Province and is close to Central Ferry Piers to and from Tsim Sha Tsui and outlying Islands. 38 Connaught Road West embraces the proximity with Central Business District and enjoys the unique commercial city atmosphere of the world's top financial center and the strong Chinese and Western culture. The building is also surrounded by Hong Kong-style authentic restaurants that are well-known both locally and abroad.
The LED screen atop 38 Connaught Road West was solely owned and designed by Able Excellent Corporation Limited (AbleXcellent), a subsidiary of LEAD Capital Group. The LED screen by AbleXcellent faces the West Kowloon Cultural District and the Tsim Sha Tsui Harbour City area and features 270-degree of sea view. With a view to bringing more positive energy to locals and leaving an unforgettable impression to visitors in Hong Kong, the LED screen was designed and themed specially with "smile" and “happy face” as icon.